Every brand needs to evolve with the times and fashions. You may occasionally forget to prepare your annual budget for digital marketing if you don’t keep up with trends. Here are some investment opportunities in digital marketing for 2024 with Expert Guidance from a Leading Digital Marketing Agency Dubai.
VIDEO PRODUCTION FOR ENHANCED SOCIAL MEDIA PRESENCE
Bite-sized video content, whether it’s for your brand’s YouTube channel, Facebook Videos, Snapchat, TikTok, or Reels, is increasingly highly consumed on social media platforms. Developing and producing video content for your social media platforms will only help your brand’s visibility and interaction. A yearly budget should be set aside for video production, which may include post-production, voiceovers, models, locations, logistics, bloggers, and other factors.
LEVERAGING COMPENSATED INFLUENCERS FOR BRAND GROWTH
Your brand may benefit from working with important paid influencers. Set aside money for your annual major campaigns, such as those in which you work with influencers who are compensated. Using influencers to personalize your brand and give your messaging a voice is a terrific idea. There are a few influencers in the UAE and GCC that truly create memorable campaigns, thus working with them for a fee will advance your brand’s development.
THE POWER OF LIFESTYLE SHOOT
The days of us being limited to posting about your product or service are long gone. Humanizing the brand is crucial, and you might need to do this by doing a lifestyle shot picture shoot. To do this, you will need to set aside money for model hiring. You are beginning to tell your brand story with various ads and models!
CAMPAIGN-BASED MEDIA BUYING
You may have set aside money each month for digital advertising. Still, you should set aside additional funds for larger campaigns for Ramadan, Eid, Valentine’s Day, the UAE National Day, Christmas, or New Year’s Eve. Adopting a campaign-based strategy can have a greater impact on your brand than distributing the same amount of money throughout the entire year.
ONLINE CAMPAIGNS WITH MICROEVENTS
Use microevents or offline printed assets to communicate your online campaigns, which will activate the brand throughout. A small amount of money should be made aside for anything as basic as printing a tent card, scheduling live entertainment to coincide with a campaign, setting up a live stream recording of an online roundtable, and so forth. Make sure your customers have a positive brand experience by seeing the communication through to the end.
WRAPPING UP
In conclusion, intelligent budget allocation is necessary for a successful digital marketing campaign in 2024. According to insights from a top agency in Dubai, you should prioritize making videos, use influencers, embrace lifestyle shots, and take a campaign-based strategy. Allotting money for microevents also improves brand experiences. In the dynamic digital landscape of 2024, your brand can succeed by remaining adaptable and paying attention to professional counsel.